iphone 14 casetify

Casetify launched it’s most protective case yet called the Bounce Case. To visually tell the story of complete protection my concept was based off of defying gravity.

We shot the models on clear plexi glass to give the illusion that the case could fall, but remain protected.

September 2022
Smashbox Studios, Culver City

casetify creative director
casetify, creative director

Photography: Angella Cho

Styling: Devin Duckworth
Producer: The Gold Horse
Creative Direction: Jillian Wheeler