olivia rodrigo
Olivia Rodrigo, casetify, creative director

Creative Direction for Olivia Rodrigo featuring a collection based off of her award winning album, 'Sour.'

I crafted a strategy, visual brand identity, tone of voice, and art direction that could translate across all launch touch points.

When it came to the visual campaign, I worked with Olivia and Photographer, Mason Poole to create a visual space that was iconic to her personal branding with a touch of 80’s surrealism.

I created OOH advertising and launch materials to displayed on billboards in Los Angeles and subway stations in New York City.

December 2021
Milk Studios, Los Angeles

Olivia Rodrigo, casetify, creative director

Photography: Mason Poole
Creative Direction: Jillian Wheeler