Creative Direction for Olivia Rodrigo featuring a collection based off of her award winning album, 'Sour.'

I crafted a strategy, visual brand identity, tone of voice, and art direction that could translate across all launch touch points.

When it came to the visual campaign, I worked with Olivia and Photographer, Mason Poole to create a visual space that was iconic to her personal branding with a touch of 80’s surrealism.

I created OOH advertising and launch materials to displayed on billboards in Los Angeles and subway stations in New York City.