GABBOIS sweetgreen

Sweetgreen launched it’s first loyalty program called sweetpass. Visually, we wanted customers to understand the perks of the program. We partnered with artist, Gabbois to create the perk visuals out of vegetables.

Some of the visuals included a piggy bank made out of lettuce, a birthday cake made of veggies with green bean candles, a trophy made of kale and and an iphone made of lettuce.

January 2023
Los Angeles

Photography: Gabbois

Styling: Gabbois
Art Director: Esther Pee
Creative Direction: Jillian Wheeler