I worked directly with The MET marketing Team on overall messaging that we wanted to communicate with this collection. It was important to The MET to have a campaign that felt relatable, celebrating the arts in a way that was accessible and approachable to all.

A writer, poet and artist, Orion Carloto was an obvious choice as the face of The MET Collection. With almost 1 million followers Orion, a self-proclaimed insufferable poet, felt like an authentic face to the campaign.